As I write, the hashtag #BringBackClarkson is trending wildly, in an attempt to save the BBC buffoon from suspension (again!). Whether you like Clarkson or not, it is an impressive, if fleeting, cry of support from his admirers.
By the time you read this, he might be back in a job!
Would that demonstrate the power of social media? Well maybe, because it gives people a platform at the click of a button to express their view - an instant poll if you will, and the BBC top brass are bound to take that into account before deciding on any further action.
But then, another petition this week is calling for dog show, Cruft’s, winner’s handler (stay with me) to be disciplined for somehow picking the dog up the wrong way. I’m no expert, but she is, and the eyes of the world (alright, British dog lovers) are upon her, so you would hope that actually it’s fine and the petition-signers are barking up the wrong tree. In this case, it would appear that the furore has quickly died down and no further action will be taken.
So, as I always say to anyone who asks, it’s not the social media that changes things, it is the reaction to it.
This is useful to remember at a smaller level, because you need to embrace the temporary nature of this beast and build on the small victories, whilst learning from the inevitable small failures, to get a better idea on how best to get your message across. Then your reach and your business are increased in a real and meaningful way.
If you, or your business, or your organisation, is looking to expand your social media and you need a helping hand, send me a good old fashioned email and I’ll be happy to talk!